What’s an Earthkeeper?

“Earth”  where we all live, plus “keeper” a protector or guardian- a new way to call someone who cares about the environment. Earthkeepers are people doing small things, like recycling, biking instead of driving and using energy-efficient light bulbs.

But Earthkeepers take their eco-consciousness a little more to heart than most. –  When you’re an Earthkeeper, you’re part of a community of like-minded people from all over the world intent on doing the little things and doing bigger things, like replanting eroded areas and retrofitting their engines to run on bio fuel. Earthkeepers learn from and support one another through original and inspiring ideas of making the world a more sustainable and livable world. And the more of Earthkeepers there are, the better.

THEIR GOAL – inform, inspire and engage 1 million

Their Mission

Timberland started Earthkeepers because love the outdoors. Making outdoor boots, shoes and gear is what they do for a living. No more outdoors means no more living. For them – or anyone else. Of course, they realize that by making their products they’re part of the problem. They believe it’s time for companies like theirs to take a look at how the way they do business affects the environment and do something about it. Earthkeepers is one way they’re trying to do exactly that – with the mission to inform, inspire and engage one million Earthkeepers.

Earthkeepers know they don’t have all the answers. So they hope you share yours. Or, just look around to learn a few things you didn’t already know. Or, help spread the word. The more Earthkeepers the better. You can start by planting a virtual tree. We’re doing other things, too, like cutting back our emissions, using renewable energy and putting more organic and recycled materials in our gear.

Act Like an Earthkeeper: take the first steps.

Check out Earthkeepers twitter @earthkeepers

Congratulations to Timberland for their Earthkeeper efforts.