Greenpeace’s Remarkable Results.

Two months after a press release, Greenpeace have achieved remarkable results for the Amazon.

June 01, 2009 :

Top name brands implicated in Amazon destruction.

New Greenpeace report shows how the cattle industry in Brazil is feeding demand for raw resources and “Slaughtering the Amazon”

An aerial view of man-made forest fires intended to clear land for cattle, which can be seen grazing just a few feet from the fire line, or crops. ©Daniel Beltra/Greenpeace

July 22, 2009

Nike agree to stop buying Amazon leather following Greenpeace report.

The global sportswear company Nike has announced that it is to stop buying leather from the Amazon region of Brazil, following concerns that its shoes and trainers could be driving the destruction of the world’s largest rainforest and contributing to climate change.

July 23, 2009

Nike just did it : Nike establishes policy to protect the Amazon and the climate

Following the release of our report, Nike contacted us because they wanted to work towards a new leather sourcing policy that didn’t contribute to the destruction of the Amazon or climate change. Now they’ll be adhering to those standards until there can be guarantees that none of the leather and other cattle products in Brazil are coming from deforested Amazon land.

July 24, 2009

Nike establishes policy to protect the Amazon and the climate

What are Timberland, Adidas, Reebok, and Clarks waiting for?

Over 30,000 Greenpeace activists emailed Nike, Adidas, Reebok, Timberland, Geox and Clarks to tell them about their concern for the environment and the climate. That’s over 200,000 emails sent by Greenpeace activists to these popular shoe brands!

July 29, 2009

Greenpeace Praises Timberland’s Policy on Amazon Leather Shoe company now leads industry against Amazon deforestation

AMSTERDAM, International Today, Timberland announced a policy agreement with Greenpeace that will help ensure that the leather used in the shoe company’s products worldwide will not contribute to new deforestation in the Amazon Rainforest.It will require leather suppliers – such as Brazil’s largest leather exporter, Bertin – to commit to a moratorium on newly deforested areas in the Amazon. The policy makes Timberland the industry leader in environmentally and socially responsible Brazilian leather procurement.

Greenpeace’s efforts should be greatly praised.  Through their efforts so of the world’s largest footwear manufacturers have announced new policies for sourcing their leather.

Some of the world’s top footwear brands, including Clarks, Adidas, Nike and Timberland, have demanded an immediate moratorium on destruction of the Amazon rainforest from their leather suppliers in Brazil.

The move is the first major development since the Guardian revealed a three-year undercover investigation by Greenpeace in June. The investigation said leading Brazilian suppliers of leather and beef for products sold in Britain had obtained cattle from farms involved in illegal deforestation.

Clearing tropical forests for agriculture is estimated to produce 17% of the world’s carbon emissions – more than the global transport system. Cattle farming is now the biggest threat to the remaining Amazon rainforest, a fifth of which has been lost since 1970.

In addition to the moratorium on leather from newly deforested areas, the footwear makers have also demanded that suppliers bring in a stringent traceability system within a year, which will “credibly” guarantee the source of all leather.

the daily green : Nike and Timberland Stop Buying Leather from Deforested Amazon

guardian.co.uk: Shoe brands get tough on leather suppliers to save Amazon rainforest

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