Newborn Green Ski Industry Carbon Footprint.
green | June 23rd, 2009 - 12:15 PM
Building a company around recycling or a green idea is a great concept but not always easy. New green company SKRAP (Ski Recycling And Promotion can prove it is worth effort if you keep in mind the difference your company will make.
Theresa Da Silva, SKRAP’s vice president of operations, describes her company as “a newborn green company with big hopes of reducing the ski industry’s carbon footprint.” To accomplish this, she and her business partners Mike Coil and Rick Ladzinski plan on raising awareness of recycling in the ski industry by turning old skis, boots and snowboards into a marketable end product that can be sold and reused.
One of the first hurtles SKRAP will have to cross is finalizing the end product they would like to create and market. Used skis and ski products often end up in the landfill or are temporarily turned into other goods such as picture frames, furniture or other products, but with the same destination – the landfill, according to Da Silva.
Although creating a green company has had its hard moments in the past, and there will be challenges in the future, Da Silva says she enjoys the fact that she’s part of something that is going to make a difference in the environment and ski industry. For those thinking of going green in the business world, she advises “hold on to your dream, and go get it.”
learn more about The Story of SKRAP at
