Levi’s: Caring for our Planet.

green | October 26th, 2009 - 12:00 PM

levis

According to Levi’s. ‘Caring for our planet never goes out of style.’

Levi’s has come up with a pretty cool idea that they have done to their product: They’ve suggested you donate your jeans to Goodwill when you’re done with them. Right on the tag sewn into the jeans.

Starting In January 2010, Levi’s care tags in their jeans will carry a simple message encouraging people to donate the item to Goodwill when done with it. What a cool partnership for both brands, while promoting responsible behavior to their customers. Everyone wins.

WHY CARE

Levi’s life cycle assessment of ® 501 jeans and Dockers® Original Khakis showed that the greatest opportunity for improving environmental sustainability exists once you’ve taken them home. Simple care and recycling guidelines can go a long way toward reducing climate change impact. Wear responsibly and help us reduce the environmental impact of the clothes you love to wear.

Here’s what you can do to help reduce the climate impact of your clothes and keep them out of landfills:

  • Wash your jeans in cold water. You can significantly reduce the impact of your clothes on the environment by taking a simple step: wash them in cold water instead of warm or hot.
  • Wash your jeans less. By washing your jeans once every two weeks instead of once a week, you can decrease your overall climate change impact of washing those jeans by almost a third.
  • Donate your used jeans. Many of our retail locations have bins for donating your old jeans – or you can find a Goodwill location near you. Levi’s are also piloting projects in which they recycle old jeans to use as building insulation and other materials.
  • Sustainability is a global issue with an impact in every country and every community. By following these simple care instructions, you can help make a big difference in reducing the footprint of your clothes.

Tag, You’re It.

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CARE FOR YOUR CLOTHES, CARE FOR THE PLANET.

  • The average person in the US throws away 68 pounds of clothing and textiles a year. Almost half of the water that is used throughout the life of a pair of jeans takes place after you bring them home from the store.
  • Throughout its lifecycle, a pair of jeans consumes as much energy as powering a personal computer for 556 hours. You can reduce this by washing less and line drying when possible.
  • Line-dry your jeans. You can reduce the full lifecycle climate change impact of your jeans by up to 50 percent by line drying and washing them in cold water.

A great idea Levi’s.  Not just for Levi’s, but this is one of those simple ideas that just makes sense

twitter @Levisguy

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Thanks to Brandsflakes for Breakfast and Make the Logo Bigger for making us aware of this great project.

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